About Me, Dani Koroma

About Me

My journey to becoming the personal stylist I am today has been, like for so many others chasing their dream – daunting yet incredibly liberating!

I'll help you find your own sense of style that reflects the real you

Fashion has always been a very real passion of mine, yet I had spent a large part of my career progressing considerably within the retail business management field, managing for various luxury beauty and fashion brands. During this time, however, I never quite felt fulfilled – as if I still wasn’t doing exactly what I was truly meant to be doing.

However, through these many years in the industry, I did have the opportunity to meet and collaborate with some incredible people. I also met hundreds of men and women who struggled with knowing how to create their own style identity. People who wanted to understand how to dress for their body shape or discover which styles and looks suited them the best, but didn’t quite know where or how to start.

This was the most fulfilling and rewarding part of my work. A process I wanted to base my career on.

After a lot of soul searching and a breakthrough moment on a beautiful quiet, cobbled street in Italy; I made the decision to pursue my dream of wanting to help people achieve their style goals by elevating their wardrobe and introducing them to a new way of shopping with confidence.

As result, I left my 9-5, retrained to become a personal stylist – graduating from the prestigious London College of Style – and launched Image Vale Styling. I haven’t looked back!

It was also after qualifying as a personal stylist that I became enthralled in the psychology of fashion and the part it plays in understanding why we wear the clothes we do, the significance and impact the right wardrobe can make to our sense of identity and confidence; and wanting to incorporate this knowledge into my styling practice.

Being able to address a client’s needs and turn their desired look into a reality is something that always drives me.

My fascination with style, beauty and design has been the creative narrative throughout my professional career and continues to be the core of my work. My approach to every client is collaborative, empathetic and above all personal. The positive response to my style of service has been wonderful.

It is extremely gratifying to be able to be on hand to help make those differences to people’s lives.

Through my personal styling and personal shopping services you will:

Be introduced to the importance of colour analysis in determining which colours complement you the most

Understand which styles, designs and patterns flatter your body shape and how to recognise them

Determine which styles and pieces reflect you and your unique personality

How to create a bespoke, capsule wardrobe that encapsulates success!

I am based in Wimbledon, South West London, however, I can travel within London, Surrey and the South East. On request, I can also travel overseas to meet clients in their homes. Additional travel costs will apply which can be discussed upon booking.

Feeling good about yourself should never be a privilege but instead, part of your every-day.

I look forward to working with you on your personal journey to style confidence!

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